"Very Young as an Artist, But Not so much a Professional!"
My name is Andrés Mazuera Cammaert, but my artistic name is MAZUE.
I spent 35 years of my life in the advertising business at multinational agencies in Latin America, most of them in the creative area, before being sent up the stairs into management positions, first as the leader of the Leo Burnett/Publicis Groupe operations in Guatemala, and as a final step in my ad. career, by being in charge of 7 companies as President C.E.O. of DDB Group in Colombia, my home country.
I retired at the end of 2016 to devote myself part-time to developing my artistic proposal with the "Turn Good On & Bad Off!" series, among other initiatives.
As an advertising professional, I have always understood the power of a simple image with an appealing concept to communicate an idea effectively.
I try to appeal to our constant desire or need to change wrong into good, graphically represented with a straightforward and easily recognizable household item: a blown-up colorful retro/vintage switch, which is visually intriguing.
"There is Life After Corporate Life!"
35 years in the corporate world can make you accustomed to many things. Sometimes I doubted if there was "life after the corporate life". But now I can say there is a great life as an artist indeed, different perhaps, sometimes strange, but certainly a life I always wanted to experience.